During the summer of 1998, Hoffman Bikes introduced a wide range of new products and several additions to the Hoffman Bikes team. That summer, Hoffman Bikes added new heavy hitters; Chad Kagy, Dave Young, Jon Taylor, Eduardo Terreros, Clint Millar, Dan Price, Chris Stuaffer, Paul Bailey and the Legend Evel Knievel.
We also introduced a new range of complete bikes, which featured; George jr., George (entry-level complete bikes, also Mat’s cat’s name) and the Deebo and lil Deebo (our street machine, also Mat’s dogs name) along with the introduction of the new EP Flatland complete bike, the Flash XL complete bike and the Limited Edition Evel Knievel complete bike and frame kit.
We also launched Exhibit Clothing and expanded our aftermarket parts line with the addition of the Chocolate Bars, Low Drag2 Bars and the groundbreaking 120psi Skid Mark Tires, just to name a few.
The 1998 Summer catalog also featured articles and ads, including the Joey Zampella Rocks Ad, fan letters, Mat Hoffman’s My Truckers Dream story, a BS 1998 Contest update, Mike Escamilla blasting out of a hip and Joe “Butcher” Kowalski grabbing some steez with a fakie wall plant.
Take a more in-depth look and read the articles in the 1998 Summer catalog / 1998 Exhibit Clothing Catalog shown below.